A sample of different (refined) Logo concepts for the Black Phoebe Cafe. The client's wish was to have a Black Phoebe in the logo.


The Discovery Source is a developer and retailer for educational products, learning materials and manuals for teachers and educators. The client told me he was inspired by a photo he once saw. It was taken from space showing planet earth with the sun, just emerging on the rim. This was valuable input for me and made generating targeted logo concepts very clear. After presenting those 3 logo concepts to him, he chose the first one, which was then ready for color explorations.